The words green, sustainability and environmentally friendly are all synonymous with the current day and age. No longer are we purely focused on simply how we look or what we eat, but the effects our actions are having on the environment are becoming a deeper concern. A sign of the times, renewable clothing has become increasingly popular and one brand  has been practicing the concept for longer than most…


Enter Reformation - an LA based, eco chic, cool girl’s fashion label founded by entrepreneur and former model Yael Aflalo. Pretty, feminine dresses sourced from flea markets and vintage sales are repurposed and hand sewn (with much love and gusto) and resold. As well as her creations being ethical, the moral method of manufacturing became of interest to Aflalo, resulting in her research into that side of the business too. The collection also includes denim and swimwear.

‘We make killer clothes which don’t kill the environment’ is the company’s catchy strapline. Items are created from deadstock fabric, or sustainably sourced fabrics from abroad. The carbon and water footprints are included with every purchase and, for the even more discerning greenie, a ‘refcycling’ label is included with each shipment allowing customers to send in clothing to be repurposed.

Online stockists of Reformation include farfetch.com, net-a-porter.com and
brownsfashion.com. The Reformation website also offers a ‘guests’ section,
showcasing a number of extremely wearable and simply irresistible dresses.
The beauty of this label, besides its many green credentials, is that almost all of their dresses could be worn again. Even a number of their bridal dresses may easily be transported to quirky garden party, stylish summer luncheon or glamourous ‘day at the races’ status… simply adjust your accessories and outlook accordingly!

Not enough being ethical, effortless and affordable (not to mention popular with the likes of Meghan Markle and Taylor Swift) Reformation also produce chic, elegant and simple bridal wear. As with the rest of their garments, the Zeitgeist of today’s fashion footprint is captured in a chic and practical way. Doing your bit for the environment can be glamorous, and why on earth shouldn’t it be?

See the full collection at www.thereformation.com

 

Author: Karen Boorsma